Stardom in NFTs: the sector attracts big players in the game

  • The NFT industry has skyrocketed over the past few years and attracted a lot of people including famous celebrities.
  • According to some reports, the NFT industry has grown by 21,000% over the past 3 years and the number of holders has dropped from 89,000 to 2.5 million.
  • NFTs or non-fungible tokens, as the name suggests, are digital tokens and cannot be traded with each other like crypto assets do.

Lionel Messi

The greatest of all time, Lionel Messi has officially set foot in the NFT industry and struck a deal with Socios(dot)com as an international ambassador. The current Argentina and PSG striker will promote the virtual experience community to his 400 million followers over the next 3 years, as part of a $20 million deal.

Lionel Messi says Socios(dot)com persists in stepping up the fan experience, to allow fans to be “more”. He is proud to join the platform’s mission to create a more connected and rewarding future for fans around the world.

Gwyneth Paltrow

Our lovely Pepper Potts aka Gwyneth Paltrow has made a name for herself as a retailer of controversial hygiene products via the Goop website.

On Twitter, people can see her Bored Ape NFT profile picture which she acquired this year. Twitter introduced the NFT profile picture attribute to the social media platform in January.

Cara Delevingne

Cara Delevingne, who also played “The Enchantress” on Suicide Squad, has used NFTs to focus on empowering women through the booming cryptocurrency industry. In partnership with Chemical X, Cara Delevingne released a clip of herself.

The unique NFT has hopped on the same celebrity train using her platform and voices to rack up income for charity by donating funds to her foundation which supports women’s empowerment.


In April 2021, Rap God aka Eminem shared his first NFT collection dubbed “Shady Con” which took the form of a virtual festival that offered fans the opportunity to acquire and collect NFT on Nifty Gateway.

The one-of-a-kind tracks, involving original instrumental beats created by Eminem, were released ahead of the festival as a limited edition.

In explaining why Eminem was intrigued by NFTs, Bunny says his admiration for collectibles during his youth had no market and he’s happy to recreate a few of those collectibles.

Steve Aoki

Steve Aoki, a Disc Jockey and member of legendary band Linkin Park, is a true master of the genre, admiring the digital collectibles craze as he doubled down in an NFT drop in March, with the firm belief that NFTs are here to stay.

Steve Aoki collaborated with creative director and 3D visual artist Antonio Tudisco to create “Dream Catcher”, a piece accompanied by tangible copies, which earned over $4.29 million.

Steve Aoki also collaborated with Tom Bileus to release Neon Future NFT collectible, which is a sci-fi created by virtual Maciej Kyciara and became active on Nifty Gateway on April 27, 2021.

In the end, I just want to add that the NFT sector is booming and many celebrities are entering this space, which shows how important and interesting this space is.

Nancy J. Allen
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