Brand Director, Penguin Random House Children’s (9-12-month FTC) – London

Penguin Random House Children’s is looking for a highly creative yet commercially conscious and digitally savvy Brand Director to lead the brand, marketing and public relations team to further develop the largest publishing division. and the most profitable of PRH UK. This is a 9-12 month FTC position to cover a period of parental leave, starting mid-December 2022.

The position of Brand Manager is a key role within our Kids Leadership Team. Working closely with our Managing Director, your talents, experience and expertise will be instrumental in helping to deliver the division’s UK and international growth plans within the world’s leading children’s publishing company.

This role reports to our Children’s Physician and leads a larger team of c. 40.

About Penguin Random House Kids

Penguin Random House Children’s is the UK’s largest children’s publisher. Our mission is to publish books for every child. We want every child to feel empowered while reading our books to believe that they can be anyone, do anything they aspire to achieve.

Penguin Random House Children’s thinks beyond the book, not just as a publisher, but also as a brand owner. Penguin Ventures, part of Penguin Random House Children’s, licenses our own brands – Peter Rabbit, The Snowman and Spot – through consumer products and television production to find new ways of storytelling the world’s favorite stories and continue to reach new audiences. for our characters.

About you:

  • You will have experience developing and implementing smart and creative consumer brand strategies both online and offline, with a proven passion for building consumer-centric brands and intellectual property.
  • You’ll be able to understand, engage and retain consumers – across different audiences and interests – to get them to love and buy our books, brands and authors through physical and digital channels.
  • You will be able to spot global branding and marketing trends and emerging opportunities and clearly articulate how to apply them effectively to the publishing world.
  • You will be able to provide inspirational leadership to an award-winning brand, marketing and public relations team, enabling them to achieve their own business goals and personal goals.
  • You like big ideas, but you are goal-oriented. Be able to strategically and creatively broaden the thinking of yourself, your brand, marketing and public relations team and the wider business.
  • You will have a real enthusiasm for team leadership and a proven track record in supporting and developing an inclusive and high performing team.

Main responsibilities:

  • Develop and lead global consumer brand strategies for Ladybird and Puffin consumer brands and major author brands.
  • Lead and help execute digital brand strategies for our consumer brands and authors, including briefing and managing key strategic and creative agencies.
  • Lead, manage and mentor the brand, marketing and public relations team in developing, planning and implementing all aspects of our consumer marketing and public relations campaigns for our books, brands and our authors.
  • Lead the Owned Brands team, responsible for the management and growth of our wholly owned brands (Spot, Peter Rabbit and The Snowman) with a focus on global growth.
  • Work closely with our Penguin Ventures team to contribute – if necessary – to their own strategic growth plans.
  • Liaise closely with peers and company-wide forums to ensure the “voice of the kids division” is heard and carries relevant weight.
  • Support the General Manager by being a key member of the division leadership team.
  • Work closely with other department heads, e.g. editorial, sales, rights, to achieve key divisional strategic goals.
  • Support the Consumer Insight team in helping to target and understand consumers (parents, teachers, children, grandparents, educators) within the Children’s Division.
  • Manage overall brand, marketing and public relations budgets.
  • Create relevant and measurable KPIs for teams.

Please apply with your CV and cover letter (addressed to Francesca) before midnight on Friday August 26th. Interviews will take place in the first two to three weeks of September. Please let us know if you will not be available during this time – this will not affect your application, but will help us plan.

What you can expect from us:

Competitive compensation in line with Penguin Random House UK’s approach to executive compensation.

This role will be based at our Embassy Gardens office. We are currently experimenting with hybrid working and involving colleagues from across the company to shape our future ways of working. We will be happy to discuss this with you as part of the recruitment process.

Our employees are at the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:

• 27 days of paid vacation in the first year (plus public holidays), increasing by one day per year up to 30 days
• Medical cover
• Life insurance
• Cycle to Work program
• Discounted gym membership
• Generous pension plan
• Summer working hours (depending on role)
• Volunteer policy and charitable twinning
• Employee Assistance Program
• Mentoring program
• Extended and gender-neutral parental leave
• Access to books and eBooks through Penguin Random House UK
• Each site has first aiders trained in mental health
• We plant a tree for each new employee of our company

Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and differences are celebrated.

As a Disability Confident Committed organization, we are involved in providing an interview program. This is where candidates with disabilities who meet the essential criteria for the position can register to access the next stage of recruitment. There may be situations where the volume of applicants means that we cannot interview all eligible applicants.

We want to ensure that candidates with disabilities can perform at their best at every stage of the recruitment journey. If you need any adjustments during the application process, we encourage you to contact us at http://[email protected]

Remember, you only have to share what you are comfortable with so we can support your fit request. Read more about our approach here: www.penguinrandomhousecareers.co.uk/applying-for-roles-with-a-disability

We work in partnership with The Book Trade Charity, which provides financial assistance to people wishing to enter the publishing industry. you can find more information and talk directly here: http://booktradeentrysupport.org/

Please note that we are unable to accept agency CVs for this position. Any resume submitted speculatively will not be eligible for a fee.


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Raymond I. Langston